So why flower POP! You ask?
From the man who had the privilege of cutting the most famous bob in the world, the hair of Anna Wintour, Editor & Chief of VOGUE (check Joey’s Instagram if you haven’t seen it), Joey says that this is a haircut that everyone should embrace.
"There are so many ways to style this length of hair that can feel modern, glamorous or fun!You just need the right product."
Joey Scandizzo & Andrew O’Toole.
Meet our co-creative directors
"I’ve always wanted to show the cut that I love doing the most in one of our campaigns, and my clients are always asking what the best products are to style different bob hairstyles. Now with our new Flower POP! campaign, we’ve created a beautiful collection that brings my favourite product and hairstyle paring to life."
Joey Scandizzo
Joey Scandizzo & Andrew O’Toole.
